Businesses play a vital role in the economy by creating jobs, fostering innovation, and providing essential goods and services. Today, many companies across the globe are pledging to prioritize the well-being of their customers and employees. In this video at TED, Dame Vivian Hunt explains the changes companies must make to embrace stakeholder capitalism. According to her, companies must create a representative boardroom and also commit to measurable, sustainable goals. “CEOs must have concrete, achievable, measurable goals, and they need to share data and progress along the way,” explains Dame.