Retail reporter Sarah Nassauer talks about the Walmart-Tiktok venture that is doing the rounds now. It is one of the retail giant’s stride to reach out to more customers. Though there are brick-and-mortar Walmart stores around every U.S. street corner, it is far behind Amazon online. Amazon achieved a whopping $96.2 billion in sales in the third quarter of 2020. If the Walmart-Tiktok deal goes well, you might be able to purchase products while watching Tiktok videos. Instagram also went into partnership with IGTV and integrated Shoppable features to increase sales. Wondering who else is leveraging user-based videos to increase business revenue? Watch the Watch Street Journal video, then.
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