The rivalry between technology giants Apple and Google has made enough headlines in the past. However, the two are not exactly enemies that share a multi-billion-dollar partnership. Watch this video at the Wall Street Journal in which Tim Higgins defines how the leading companies share a frenemy relationship. Google pays Apple an estimated $8 to $12 billion per year or a third of Parent company Alphabet’s annual profits. The arrangement ensures Google’s dominance in the search market as it is the default search engine for all the Apple devices. The battle over mobile operating systems, mapping software and, AI technology continues.
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