The hottest technology topic to discuss these days is ‘virtual reality,’ often known as V.R. Today’s most popular V.R. applications take control of users’ senses – sight and hearing – to create an immersive experience that places the user in a virtual environment that feels realistic. In fact, it creates synthetic environments that evoke specific physiological and emotional reactions. In this video, Steve Zhao explains that one of the reasons behind V.R. developing at this pace is due to the large market of people willing to spend money on the most impressive and immersive entertainment experiences.