As a startup, the biggest challenge is getting the first 1,000 customers on board. Though getting 1,000 customers will not guarantee your success, it will give you a chance to get some real-world feedback. Acquiring your company’s initial customers indicates whether your business is viable or not. Early adopter customers usually have smart opinions about the products or services and have a good sense of the market. You must always pay careful attention to them. That’s why it is critical to building a customer base from day one. In this video, VC Jesse Draper explains how you must take your product to market. Watch this video to learn more about digital marketing.