Customer relationship management (CRM) is essential for your business to thrive. You must be on top of everything customers might ask for, like your business proposals’ backgrounds and possibilities. Here is where CRM systems come in. In this Entrepreneur video, learn from editor Dan Bova how to leverage your CRM. There is no telling what reports the customers will want to check—sales or marketing. So, have all the important information in one place you can instantly access: for example, the high-value status reports of your projects. A positive customer experience depends on the strength of your sales management abilities. Interesting anecdotes, aren’t they? Watch the video to learn more.