Every company at some point may have to deal with an unexpected event that impacts its brand image and reputation. If left unaddressed, the situation can quickly get out of control, and the workplace can become disorganized. Communication is the cornerstone of any organization’s success. So, how should CIOs communicate IT’s technical disaster recovery plans? In this article at InformationWeek, Mary E Shacklett shares some best practices that CIOs must follow during disaster recovery events.
How to Communicate During the Worst
Be Specific About Next Steps
“Push for regular reviews of a point-by-point public relations plan that spells out the who, what, where, when, and why of communicating during a disaster,” explains Shacklett. Do not assume your team knows what you expect, especially during unprecedented events. Depending on the disaster and how your company fared, you must update employees on staff management. To build a sense of normalcy, try to send your messages on a regular schedule. Remember your communication with your staff must spell out everything in very literal terms.
Create a Resilience Strategy
CIOs must demonstrate how their organizations will stay ahead of the competition even if a period of disruption is deemed inevitable. When a disaster strikes, many things may go wrong. Leaders must never plan to cover all elements simultaneously. Instead, they must create a resilience strategy for each. These proactive measures will undoubtedly set an example for other executives looking to address crisis management.
Certify Your Staff
CIOs must certify as many staff members as possible in emergency-response training, including how to respond to shock and threat exhaustion. They must also have a second disaster management team ready to relieve the first responders soon from the emergency, to alleviate physical and emotional fatigue.
Map Step-by-Step Communication Process
CIOs’ communication plans must describe who communicates what, with whom during a disaster event, and who within the organization is authorized to speak. These communication steps must be easy to understand and execute.
To read the original article, click on https://www.informationweek.com/strategic-cio/security-and-risk-strategy/cio-best-practices-for-communicating-about-disaster/a/d-id/1340608.
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