Mark Mahaney, Evercore ISI’s head of Internet Research, thinks that the move to buy MGM Studios will help Amazon penetrate the Prime market further. Customers opt for Amazon Prime because of Prime videos. In a way, Prime is assisting Amazon to soar higher. Amazon Studios is slow in peaking up the pace in Hollywood. Bloomberg Technology’s Kelly Gilblom explains that buying MGM Studios would enable Amazon to get historical titles to attract more viewers. Additionally, the MGM executives with well-placed connections in Hollywood would help Amazon appear more than a newcomer to film production. Furthermore, the buy can threaten other streaming platforms like Netflix, Disney, Google, YouTube, Apple, and Discovery.