Follow Mark Cuban’s Advice for Business Continuity

Want to experience business continuity despite market volatility? Learn to find opportunities even in challenges. The Shark Tank investor Mark Cuban looked for prospects when businesses closed their doors due to the pandemic. In this Inc. video, get to know what the Dallas Mavericks team owner has to suggest. First, complete the to-do items in your checklist, like a website revamp that you could not do during business uptime. Next, though your physical outlets are experiencing fewer footfalls, do not halt marketing or advertising campaigns. Then, the majority of your stakeholders and business partners are working from home. Lastly, instead of sending dry email communications, personally ask after their health to deepen business relationships. The fourth suggestion Cuban provided for business continuity is creating your niche instead of following popular brands like Amazon, Walmart, or Target.

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