Holograms Soon to Become a Communication Channel

You would know about holograms as a collaboration platform if you are a Star Trek fan. However, the dream is becoming more and more realistic with advanced technologies. In this article at InformationWeek, Lisa Morgan shares how holograms could be the new-age communication and collaboration channel.

Communicating Through Holograms

Videoconferencing is a preferred medium of communication today, but it does not have the same effect as an in-person meeting. Therefore, some companies are considering holograms to be the next-gen communication method. There are several options to represent yourself through holograms. It ranges from a 2D static image of yourself to a responsive 3D representation.

For instance, an ETF portfolio manager used ARHT Media hologram technology to attend a Singapore conference when he could not be physically present. The pharmaceutical and healthcare industries are also using this approach to train doctors and medical professionals. Even Imperial College London beamed Marlene Nika, AR manager at Google, and two other women tech execs from New York for a conference.

More such technologies are coming up, such as the following:


Unity supports 2D, 3D, AR, and VR, and their service demands have skyrocketed since the pandemic. Several automotive, architecture, engineering, and construction companies are utilizing their avatars for training, design evaluation, and visualization. Even remote IT professionals can use Unity’s platform to access their corporate virtual machines.


Vatom, a startup, has started working on a multimodel platform called SpatialWeb. According to Deloitte, it will “eventually eliminate the boundary between digital content and physical objects that we know today. We call it ‘spatial’ because digital information will exist in space, integrated and inseparable from the physical world.” As a result, business owners that like to provide customers with a more immersive experience would want to invest in this multimodal platform.

The main issue for holograms is bandwidth limitations. Though 5G has a higher speed, holograms need more than that. “A full HD resolution [requires] around 4 terabits per second,” confirms Marco Giordani, a postdoctoral researcher and adjunct professor at the University of Padova in Italy. However, these roadblocks would soon be a thing of the past when more customers demand holograms for regular official use.

To view the original article in full, visit the following link: https://www.informationweek.com/strategic-cio/executive-insights-and-innovation/move-over-zoom-holograms-are-next/a/d-id/1340872?

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