In this Bloomberg Technology video, discover how Alibaba is updating the 2022 Winter Olympics as a tech partner. The event taking place in Beijing, China, where the company is the official eCommerce and cloud services partner. In this 12-year partnership that began in 2017, Alibaba has conducted several digital transformation initiatives. The 2020 Tokyo Olympics is a shining example of this effort where the Olympic Broadcasting Services (OBS) was hosted in the cloud for the very first time. Chris Tung, Alibaba’s chief marketing officer, says that the company will apply more AI and cloud technologies to make viewers’ digital experience more efficient and smart.