If you have started a new business or are planning to transform one, you must have come across certain questions. How can you motivate your end-users or suppliers to buy your product? Why is your business not expanding fast enough? In one of his recent videos, Simon Sinek shares why it is crucial for business owners and project managers to hire people that share the same business values. Some professionals only want to work in a company because it offers a good salary or other benefits, and they are not concerned with the purpose and goals of the business. Such individuals do not contribute much to building the business. You should hire and collaborate with people that believe in your mission and will exhibit the same level of involvement as yours.